{"siteTitle":"TheOtherGuyz","title":"Comic Con Experience","description":null,"header":{"bg":"#ff4800","image":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/06\/06032020_ShahidComicCon-11-2048x1367.jpg","width":2048,"height":1367,"alt":""}},"partner":{"logo":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/06\/Client-Logos-01.png","width":1358,"height":788,"alt":""},"name":"Shahid","description":"\u003Cp\u003ESHAHID BRAND PRESENCE AT MIDDLE EAST FILM AND COMIC CON\r\u003C\/p\u003E\u003Cp\u003E\u003C\/p\u003E"},"challenge":{"title":"The Brief","description":"\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003EThe Other Guyz was approached by Shahid, the first free video-on-demand and catch up service in the MENA region, to promote their summer Marvel movie collection and new original Arabic content at Comic Con.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003EThe goal here was to create awareness about Shahid\u2019s new content by creating an engaging experiential stand at Comic Con that would attract a high footfall of cosplayers and a younger consumer audience. \u003C\/span\u003E\u003C\/p\u003E\n"},"projectVideo":{"url":"https:\/\/vimeo.com\/723319903","poster":{"src":null,"width":null,"height":null,"alt":null}},"solution":{"title":"The Solution","description":"\u003Cp\u003EOur pitch-winning concept helped Shahid promote their summer Marvel movie collection and new original Arabic content at Comic-Con.\u003C\/p\u003E\n\u003Cp\u003EThe experience included multiple photo opportunities, a dance-off competition area and daily cosplay competitions with impressive prizes from Marvel. The massive LED screen showed trailers from a variety of Shahid content including Thor, Avengers, Guardians of The Galaxy and their new Arabic series. The experience resulted in 5,000 visitors across the 3-day event.\u003C\/p\u003E\n"},"services":["Conceptualization","Graphic Design","Production","On-ground 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