{"siteTitle":"TheOtherGuyz","title":"Nissan NEXT Experience","description":null,"header":{"bg":"#4627d4","image":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/05\/ANW8291-2048x1365.jpg","width":2048,"height":1365,"alt":""}},"partner":{"logo":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/06\/Client-Logos-09.png","width":1358,"height":788,"alt":""},"name":"Nissan","description":"\u003Cp\u003EThe Nissan NEXT Experience; a first of it\u2019s kind, ground-breaking business event to inspire Nissan partners across the Middle East to drive innovation and enhance customer experience. \r\u003C\/p\u003E\u003Cp\u003E\u003C\/p\u003E"},"challenge":{"title":"The Brief","description":"\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003ETo create an experiential activation that facilitated a personalized, seamless and connected journey of the Nissan customer experience and offered different layers of engagement and interaction. The goal here was to leave attendees excited about the future of Nissan\u003C\/span\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003E\u2019\u003C\/span\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003Es positioning within the digital landscape, and inspired to become leaders of customer experience within their region.\u003C\/span\u003E\u003C\/p\u003E\n"},"projectVideo":{"url":"https:\/\/vimeo.com\/718665754","poster":{"src":null,"width":null,"height":null,"alt":null}},"solution":{"title":"The Solution","description":"\u003Cp class=\u0022p1\u0022\u003EOur pitch winning concept was based on the client\u2019s desire to change the way their partners approached customer experience within their showrooms and encourage a more innovative approach.\u003C\/p\u003E\n\u003Cp class=\u0022p3\u0022\u003ETo provide a personalized touch for the 40 C-suite attendees, we sent invitations with access to a web-based application, along with unique cards that tracked their journeys throughout the event.\u003C\/p\u003E\n\u003Cp class=\u0022p3\u0022\u003EWe showcased Nissan’s seven customer journey pillars through engaging experiences such as a hand gesture-based \u2018matchmaker\u2019 questionnaire, a virtual test drive, and a customization tool using RFID technology.\u003C\/p\u003E\n\u003Cp class=\u0022p3\u0022\u003EThe result was a cohesive event that effectively emphasized Nissan\u2019s themes of Innovation and Customer Experience while setting a high standard for future Nissan Middle East events.\u003C\/p\u003E\n"},"services":["Conceptualization","3D & 2D design","Venue Sourcing","Production","Experiential","On-ground 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