{"siteTitle":"TheOtherGuyz","title":"Nissan NEXT Experience","description":null,"header":{"bg":"#4627d4","image":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/05\/ANW8291-2048x1365.jpg","width":2048,"height":1365,"alt":""}},"partner":{"logo":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/06\/Client-Logos-09.png","width":1358,"height":788,"alt":""},"name":"Nissan","description":"\u003Cp\u003EThe Nissan NEXT Experience; a first of it\u2019s kind, ground-breaking business event to inspire Nissan partners across the Middle East to drive innovation and enhance customer experience. \r\u003C\/p\u003E\u003Cp\u003E\u003C\/p\u003E"},"challenge":{"title":"The Brief","description":"\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003ETo create an experiential activation that facilitated a personalized, seamless and connected journey of the Nissan customer experience and offered different layers of engagement and interaction. The goal here was to leave attendees excited about the future of Nissan\u003C\/span\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003E\u2019\u003C\/span\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003Es positioning within the digital landscape, and inspired to become leaders of customer experience within their region.\u003C\/span\u003E\u003C\/p\u003E\n"},"projectVideo":{"url":"https:\/\/vimeo.com\/718665754","poster":{"src":null,"width":null,"height":null,"alt":null}},"solution":{"title":"The Solution","description":"\u003Cp\u003EOur pitch winning concept was based on the client\u2019s desire to change the way their partners approached customer experience within their showrooms and encourage a more innovative approach.\u003C\/p\u003E\n\u003Cp\u003EAs personalization was key to this event, each of the 40 c-suite attendees were sent an invite with access to their own personal web based application and presented with a card which was unique to them and tracked their journey throughout the event at every single touch point.\u003C\/p\u003E\n\u003Cp\u003ETo bring to life the existing 7 pillars of the Nissan customer journey, we created a series of seamlessly connected experiences by applying cleverly curated experiential concepts and utilizing advanced RFID technology. These included a hand gesture based \u2018matchmaker\u2019 questionnaire, virtual test drive and a customization tool using hot spot technology.\u003C\/p\u003E\n\u003Cp\u003EThe result? A holistic event that not only successfully targeted Nissan\u2019s overarching themes of Innovation and Customer Experience but has also set the tone and raised the bar for all future Nissan Middle East events.\u003C\/p\u003E\n"},"services":["Conceptualization","3D & 2D design","Venue Sourcing","Production","Experiential","On-ground 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