{"siteTitle":"TheOtherGuyz","title":"Altima 2023 Media Launch","description":null,"header":{"bg":"#ff4800","image":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/08\/IMG_4681-2.jpg","width":2040,"height":1360,"alt":""}},"partner":{"logo":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/01\/partnerlogos-16.svg","width":1,"height":1,"alt":""},"name":"Nissan KSA","description":"\u003Cp\u003EAn immersive Nissan Altima 2023 media launch.\u003C\/p\u003E"},"challenge":{"title":"The Brief","description":"\u003Cdiv class=\u0022flex-shrink-0 flex flex-col relative items-end\u0022\u003E\n\u003Cdiv class=\u0022w-[30px]\u0022\u003ETOG was tasked by Nissan KSA to plan a captivating media launch event for the all-new Nissan Altima 2023.\u003C\/div\u003E\n\u003C\/div\u003E\n"},"projectVideo":{"url":"https:\/\/vimeo.com\/835817020","poster":{"src":null,"width":null,"height":null,"alt":null}},"solution":{"title":"The Solution","description":"\u003Cp\u003EAltima is a big deal in the region, and we helped Nissan launch the new model in Jeddah, KSA with a bang! It was an exclusive event for media and influencers from all across the MENA region. They got to see the new vehicle for the first time and then take it for a spin during a test drive experience.\u003C\/p\u003E\n\u003Cp\u003EWe made the event exciting by unveiling the vehicle and following it up with a super cool and informative product presentation. The event space was turned into a Nissan Art Gallery Experience, where every poster came to life through augmented reality, creating a massive buzz on social media.\u003C\/p\u003E\n\u003Cp\u003EOur team planned an excellent driving route to showcase the best features of the new Altima. Journalists and influencers had a great experiencing the new Altima firsthand and sharing their thoughts during the test drive. It was a great time for everyone involved that ended with a private lunch in a different location.\u003C\/p\u003E\n"},"services":["Animation","Product Launches","On-ground Management","Live Event Production","Conceptualization","Graphic Design","Art Direction","3D & 2D 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