{"siteTitle":"TheOtherGuyz","title":"Comic Con Experiential Activation","description":null,"header":{"bg":"#ff4800","image":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/06\/DSC_2655-2048x1365.jpeg","width":2048,"height":1365,"alt":""}},"partner":{"logo":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2022\/06\/Client-Logos-16.png","width":1358,"height":788,"alt":""},"name":"MBC 2","description":"\u003Cp\u003EPromoting MBC 2's new summer movie list with VIP stars and a mind busting interactive quiz. \u003C\/p\u003E"},"challenge":{"title":"The Brief","description":"\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003EMBC 2 tasked TOG with creating an interactive stand at Comic Con Dubai that would drive footfall, boost brand awareness and promote their new summer movie list as well as their popular Scoop with Raya segment.\u00a0\u003C\/span\u003E\u003C\/p\u003E\n"},"projectVideo":{"url":"https:\/\/vimeo.com\/766080167","poster":{"src":null,"width":null,"height":null,"alt":null}},"solution":{"title":"The Solution","description":"\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003EA fun, interactive and engaging movie based gaming competition that was played on a massive eye-catching 14m wide curved LED screen. The game was designed to grab the attention of all the movie buffs at the convention, which is exactly what it did. Questions related to movies on the MBC 2 Summer movie list were presented on a large screen and hundreds of cosplayers battled it out daily to become top of the leaderboard and win a Nintendo switch.\u00a0\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan style=\u0022font-weight: 400;\u0022\u003EIn addition to the game, there was a dedicated space for well known host Raya Abirached to interview Hollywood guest stars at Comic Con, including Anthony Mackie AKA Falcon from Marvel\u2019s Avengers, Liam Cunningham AKA Ser Davos from Game of Thrones and Kane the WWE Champion. \u003C\/span\u003E\u003C\/p\u003E\n"},"services":["Conceptualization","Space Design","Graphic Design","Event Production","On-ground 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