{"siteTitle":"TheOtherGuyz","title":"Flat 12 Collaboration","description":null,"header":{"bg":"#1c135e","image":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8730.jpg","width":2040,"height":1360,"alt":""}},"partner":{"logo":{"src":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/01\/partnerlogos-13.svg","width":1,"height":1,"alt":""},"name":"Polestar ","description":"\u003Cp\u003EThe All-Electric Polestar 2 take over at Flat 12 Cafe. \u003C\/p\u003E"},"challenge":{"title":"The Brief","description":"\u003Cp\u003ETo take over a unique space in Dubai and raise awareness of the Polestar brand and its latest model the Polestar 2.\u003C\/p\u003E\n\u003Cp\u003EFlat 12 is a unique community space known to bring together car lovers. Taking advantage of the new club meet ‘Cookies and Cars’, taking place at the venue for the first time, Polestar wanted to ensure they had a presence which still embodied the brand & created an opportunity for drivers to explore the Polestar 2 & learn more about the brand and it’s available models.\u003C\/p\u003E\n"},"projectVideo":{"url":"https:\/\/vimeo.com\/1015624583","poster":{"src":null,"width":null,"height":null,"alt":null}},"solution":{"title":"THE SOLUTION.","description":"\u003Cp\u003EHaving worked with the brand on multiple activations since it launched in the UAE, TOG used their knowledge of the Polestar brand to create a car display set up in one part of the cafe which incorporated the brand’s minimalistic, modern and sleek style. The car display area included 3 display cars, floor stickers, a car spec pylon, lightbox & interactive digital screen. Promoters were on hand to show customers around the car, relay product knowledge & collect leads from genuine customers via an iPad. In total, 75+ leads were generated for the local showroom.\u003C\/p\u003E\n"},"services":["Conceptualization","3D & 2D design","Production","Experiential","On-ground Management"],"gallery":[{"sizes":{"thumbnail":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8798-150x150.jpg","medium":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8798-300x200.jpg","medium_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8798-768x512.jpg","large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8798-1024x683.jpg","x_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8798-1536x1024.jpg","full":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8798.jpg"},"type":null,"width":2040,"height":1360},{"sizes":{"thumbnail":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_7018-150x150.jpg","medium":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_7018-300x200.jpg","medium_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_7018-768x512.jpg","large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_7018-1024x683.jpg","x_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_7018-1536x1024.jpg","full":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_7018.jpg"},"type":null,"width":2040,"height":1360},{"sizes":{"thumbnail":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8719-150x150.jpg","medium":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8719-300x200.jpg","medium_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8719-768x512.jpg","large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8719-1024x683.jpg","x_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8719-1536x1024.jpg","full":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8719.jpg"},"type":null,"width":2040,"height":1360},{"sizes":{"thumbnail":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8837-150x150.jpg","medium":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8837-300x200.jpg","medium_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8837-768x512.jpg","large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8837-1024x683.jpg","x_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8837-1536x1024.jpg","full":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8837.jpg"},"type":null,"width":2040,"height":1360},{"sizes":{"thumbnail":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8784-150x150.jpg","medium":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8784-300x200.jpg","medium_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8784-768x512.jpg","large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8784-1024x683.jpg","x_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8784-1536x1024.jpg","full":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8784.jpg"},"type":null,"width":2040,"height":1360},{"sizes":{"thumbnail":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8851-1-150x150.jpg","medium":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8851-1-300x200.jpg","medium_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8851-1-768x512.jpg","large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8851-1-1024x683.jpg","x_large":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8851-1-1536x1024.jpg","full":"http:\/\/yeobos.com\/wp-content\/uploads\/2023\/02\/MRC_8851-1.jpg"},"type":null,"width":2040,"height":1360}]}